Guilford’s 375th Anniversary Website

Guilford's 375th Anniversary WebsiteDescription:

The Town of Guilford was 1 of 4 Connecticut towns celebrating its 375th Anniversary in 2014. The Guilford 375 Anniversary Committee was looking to develop a website that would provide information about its 5 signature celebration events, raise funds to support the 375th Anniversary activities, enlist volunteers, provide a vehicle for communication with town residents who have questions or ideas, build community and buzz around the Town of Guilford’s 375th, and support its mission to raise awareness of the Town’s heritage, current life, and future possibilities.

Contributions:

  • Guilford 375 Web Communications Plan
  • Web Design & Development
  • Ongoing Content Development (Text + Photos / Photo Galleries)
  • Copywriting
  • Fundraising/Sponsorship Focus
  • Event Promotion
  • Content Marketing
  • E-mail Marketing / E-Newsletter (MailChimp)
  • E-Commerce Store

Website:

Guilford’s 375th Anniversary Website

Testimonial:

“I have had the pleasure of working with Lisa on the planning and implementation of Guilford’s 375th Celebration, occurring throughout 2014. She has invested her time and talents with a particular focus on our web communication visibility, including designing our website and building out the content. Lisa has helped us visualize a “big picture” but then is able to transfer that into the detailed pieces required to get our message across. I find Lisa creative, well organized, and very cooperative, very much a team player. She is an excellent writer who generates material that is interesting, informative, and entertaining. She promises a lot, and delivers more.”  – Brian McGlone, Economic Development Coordinator for the Town of Guilford, CT

Research Paper

Description:

The Ford Foundation funded a 2-year mixed-methods research study on the plight of undocumented students in Jesuit universities. The study was conducted by the legal and social research teams of Fairfield University, Loyola University Chicago, and Santa Clara University and involved 6 partner schools altogether. A cohesive, condensed narrative needed to be woven together based on the research findings of undocumented student interviews, staff online survey and in-person interviews, and legal issues. The 36-page final report –  the Immigrant Student National Position Paper Report on Findings – then needed to be further condensed into a 5-page Executive Summary and a PowerPoint Slideshow for a Washington, D.C. conference where the results were presented. Jesuit university presidents, top administration, documented and undocumented students, the media, and other prominent stakeholders of this area of immigration were in attendance.

Contributions:

  • Read and studied the 3 separate research findings to identify key points, poignant testimonials, and patterns/consistencies
  • Developed an outline for the framework of the document
  • Heavily edited nearly 200 pages of material to develop a compelling, cohesive, 36-page narrative
  • Worked closely with the administrative and academic team throughout the review, editing, and approval stages

Testimonial:

Lisa was able to take almost 200 pages of data, pull out the key points and themes, and translate them into several concise documents, from a 36-page report to a 5-page summary geared towards different audiences and purposes. She did this in a very short period of time. She was efficient, responsive, punctual, and very easy to work with. I highly recommend her for similar work.

– Melissa Quan, Associate Director of the Center for Faith & Public Life, Fairfield University

Frank H. Netter MD School of Medicine

Frank H. Netter MD School of Medicine

Frank H. Netter MD School of Medicine


Description:

The Frank H. Netter MD School of Medicine is set to open its doors in Fall 2013. It is Connecticut’s third and only medical school committed to educating primary care physicians and to interprofessional health care education, and the state’s first new medical school in more than 50 years. Fueled by the pressing need for primary care collaboration in today’s rapidly-changing landscape of health care delivery, the Netter School of Medicine joins Quinnipiac University’s Schools of Health Sciences and Nursing to form the new Center for Medicine, Nursing and Health Sciences. All this needed to be articulated in a 20-page fundraising brochure highlighting the rare philanthropic naming opportunities available for individuals, corporations, and foundations.

Contributions:

  • Researched America’s pressing need for primary care physicians and interprofessional health care education
  • Interviewed three deans and two academic directors to gather historical and visionary perspectives of the existing schools and new Center
  • Profiled administration through testimonials and short bios
  • Wrote all copy and designed rough draft in page layout format for at-a-glance review and approval purposes

Testimonial:

“Lisa was able to take a complex issue and weave together all the moving parts into a comprehensive, readable format. The final product is educational, motivational and, thus, highly effective.”

– Donald J. Weinbach, Vice President for Development & Alumni Affairs, Quinnipiac University

Mason’s Road

Mason's RoadDescription:

Mason’s Road was a multi-genre, national online literary magazine sponsored by Fairfield University’s MFA in Creative Writing program from 2010-2015. Mason’s Road was Lisa’s capstone project as a graduate student in the program, and its initial launch was a collaborative effort among 30+ classmates and 4 faculty advisors.

Contributions:

  • Founding Editor
  • Research & Project Proposal
  • Policy Development & Management of Submission, Selection, Editorial, Production, and Marketing Processes
  • Secured and Managed Initial 30-member Editorial Team
  • Web Design, Information Architecture, & Content Development/Copywriting
  • Submission Manager Programming
  • Full Launch with a $1,000 budget
  • Editor-in-Chief of 1st 2 Issues
  • Executive Editor – mentoring of a rotating editorial team of MFA students
  • Webmaster – served as webmaster for the first 6 issues

Website:

Mason’s Road

Testimonials:

“Lisa single-handedly conceived of and developed our online national literary magazine, Mason’s Road. She wrote the initial proposal convincing the Fairfield administration to fund the journal, and for nearly 3 years she successfully managed and ran it. Lisa is one of the hardest-working, most deeply committed, and well-organized students I have had in the MFA Program I direct. She is a superb writer, critic, activist, manager, and person.” 

– Michael C. White, Director of Fairfield University’s
MFA in Creative Writing Program 

“Lisa is a top-notch writer, a sharp and savvy editor, and a highly organized, motivating, and visionary leader. Within a year’s time, she built Mason’s Road, the online literary journal of Fairfield University’s MFA program, from an idea into a high-quality publication featuring the work of Pulitzer Prize winning authors alongside talented emerging writers. Lisa refuses to compromise on quality, which has inspired the teams she’s built to make a similar commitment to excellence. Her focus, follow-through, and attention to detail ensure that she will be successful in any project she takes on.” 

– Ioanna Opidee, Editor-in-Chief, Issue #3
Adjunct Professor of English, Fairfield University 

The Buttonwood Tree


Description:

The Buttonwood Tree (TBT) is a performing and arts center located in Middletown, Connecticut. While “Rooted in the Arts,” TBT’s programming transcends the arts from the obvious into the subtle areas of people’s lives, enriching and empowering patrons to be better citizens. Their website needed a major overhaul to optimize engagement with its highly dynamic and diverse web audiences.

Contributions:

  • WordPress “Facelift”
  • Information Architecture
  • Content Review, Editing, and Reorganization (partial)
  • Membership Marketing Push (fundraising)
  • CSS Styling
  • Programming of New Calendar
  • Media Promotion of the BTB 3rd Annual Music Festival 
  • Website Training

Website:

The Buttonwood Tree

Testimonial:

“Lisa has been working with us for over a year and is always a joy to deal with. She has made a great contribution by her creation of a new website for us and for all the ways she has helped us to communicate better with our audience. I am grateful for her dedicated services to us and for her willingness to listen and attend to our needs.”

– Anne-Marie Cannata, Executive Director, North End Arts Rising, Inc. (The Buttonwood Tree)

 

Frank’s Lawn Care, FPS

Description:

Frank’s Lawn Care, FPS is a landscaping company servicing the Connecticut Shoreline communities of East Haven, Branford, North Branford, Guilford, and Madison since 1995. The company was interested in moving from yellow page advertising to Google advertising, and needed its first website. (Full disclosure: Frank is Lisa’s husband.)

Contributions:

  • Web Design
  • Information Architecture
  • Content Development & Copywriting
  • Ghost Blogging
  • Ghost Social Media Marketing
  • Google and Facebook Ad Development & Management
  • Photo Editing & Slideshows

Website:

Frank’s Lawn Care, FPS

Testimonial:

“Very nice website and the blog is a nice touch. One of the best I’ve seen.”

– Nicholas Groninger, Account Manager, Facility Maintenance Company

The Stag Spotlight

Description:

The Stag Spotlight was Fairfield University’s digital news and features magazine highlighting the people and programs of Fairfield University.

Contributions:

  • Founding Editor – created vision statement, consolidated 5 separate news journals with a blog design into a single publication with an e-magazine design, and established call-outs for University messaging priorities (Global Citizenship, Living & Learning, etc.)
  • Managing Editor – mentored and managed a staff of student e-reporters
  • Selected WP Theme and oversaw graphic design work
  • Information architecture; copywriting of landing pages
  • Sourced & edited stories from faculty, staff, and students
  • Published 102 new articles and 25 photo slideshow in 2010-11; edited all and contributed my own articles weekly
  • Developed WP Tutorial (oversaw internship project) and trained staff writers
  • Worked with IT to develop a customized, automated Profiles Database to invite, facilitate, and leverage constituent profiles
Website:

Mah Jongg Memoirs

Description:

Mah Jongg Memoirs is an e-publication featuring memoirs of mah jongg players, and a tribute site to “Mah Jongg Millie” (aka Lisa’s Mom).

Contributions:

  • Web Design
  • Solicitation, Editing & Publishing of Submissions
  • Contact Forms
  • Photo Editing/Formatting

Website:

Mah Jongg Memoirs

Testimonial:

Your site is really lovely and celebrates the spirit of the game. Your design skills certainly are first rate. Good luck and tell Millie she’s in good company!

– Linda Fisher, Fans of the National Mah Jongg League

Development Communications

From concept to completion, editorial oversight of a myriad of print publications for Fairfield University’s Office of Development, including the following samples:

Transforming Others Newsletter

Founding Editor of Major Gift Donor Newsletter, Transforming Others