Frank’s Lawn Care, FPS

Description:

Frank’s Lawn Care, FPS is a landscaping company servicing the Connecticut Shoreline communities of East Haven, Branford, North Branford, Guilford, and Madison since 1995. The company was interested in moving from yellow page advertising to Google advertising, and needed its first website. (Full disclosure: Frank is Lisa’s husband.)

Contributions:

  • Web Design
  • Information Architecture
  • Content Development & Copywriting
  • Ghost Blogging
  • Ghost Social Media Marketing
  • Google and Facebook Ad Development & Management
  • Photo Editing & Slideshows

Website:

Frank’s Lawn Care, FPS

Testimonial:

“Very nice website and the blog is a nice touch. One of the best I’ve seen.”

– Nicholas Groninger, Account Manager, Facility Maintenance Company

The Stag Spotlight

Description:

The Stag Spotlight was Fairfield University’s digital news and features magazine highlighting the people and programs of Fairfield University.

Contributions:

  • Founding Editor – created vision statement, consolidated 5 separate news journals with a blog design into a single publication with an e-magazine design, and established call-outs for University messaging priorities (Global Citizenship, Living & Learning, etc.)
  • Managing Editor – mentored and managed a staff of student e-reporters
  • Selected WP Theme and oversaw graphic design work
  • Information architecture; copywriting of landing pages
  • Sourced & edited stories from faculty, staff, and students
  • Published 102 new articles and 25 photo slideshow in 2010-11; edited all and contributed my own articles weekly
  • Developed WP Tutorial (oversaw internship project) and trained staff writers
  • Worked with IT to develop a customized, automated Profiles Database to invite, facilitate, and leverage constituent profiles
Website: